Till the time Dominik Bjegovic arrived on the scene, copywriting was this mythical and mystical business that no one knew much about. Everyone just went ahead and wrote what they thought and presumed to be great copy, and even with the consolatory sales increases that they witnessed, they thought their job was done.
The bigger question is, can a 10% sales increase be considered good in comparison to a 1,000% sales increase, all other factors being constant, and the twain being truly comparable? Certainly not. Hands down, I would like to see a 1,000% increase in the sales of my product, even if I have to give 100% more to a copywriter of the stature of Dominik, than the existing fellow working on the job. I want results. Period. Greats ads be damned if they do not produce great results.
Dominik has a certain power in his writing which I just don't see in anyone else. By now, through the twenty long years of my sales career, I have worked with at least twelve dozen copywriters. Most have simply failed to live up to my expectations from the word go. They simply did not even deserve the copywriter tag that they so pompously attached to the description of their professional careers.
Dominik on the other hand, skilfully started up without any such prior pretensions. He went about his job with complete dexterity and let his work speak for himself. Today, I have a business that has grown from having a turnover of 20,000 dollars to one that is well over 40 million dollars, in a span of just 5 years. My hard work notwithstanding, Dominik's creative copy has had a major role to play. It is from the time that he started working on the copy for my products that sales started surging immensely.
And they have never looked back since, and neither have I!Vikram A. Malik is an Internet Marketing specialist.
No comments:
Post a Comment