Quick, panic! You need a copywriter, and you can't find one!! And if you don't find him right away, your entire business will fail!!! Oh no, doomsday!
Actually, no, it won't, that's a Lie
Contrary to what you have been told, copywriters are not this magic bullet that will magically make your profits quadruple overnight. I mean sure, that happens when you find the right one, and your business has the right conditions in place. But the truth is, that in order to find a good copywriter, first need to realize you don't really needone. In fact, even if you didn't find one, nothing would change for your business at all. So before you hire that copywriter, I want you to check a few things
Make sure your business is doing great
A lot of times, hiring a copywriter can be an excuse for looking into, and fixing other problems in the business. It can be... an attempt at getting quick-fix shortcut profit-booster. Just improve your marketing, and prestotwice the profits with no work from you. If this is you, you really need to see what other areas of your business are less-than-perfect.
I mean, I'm not going to stop you from hiring a copywriter. But at least make sure you work on these other areas in parallel. When your sales double, you want to use this opportunity to improve all your other areas like support, lead-generation and product-quality.
Make sure you hire the right freelancer
And the secret to doing that is to notgo for "classical freelancer"... Please, please, please save yourself the pain, and don't try looking for a copywriter on one of those freelancing networks. You'll just waste months and much, much dolaro... The really good freelance copywriters are not out there trying to find the clients, they're on their own, making many faithful clients very happy.
So how do you find these mythical creatures?
This part is simple, just ask around for recommendations. Call your business-owning friends and ask them if they will recommend any copywriter they were particularly pleased with, and how it all worked out. If that's not an option, you can always see what a website online, or a blog recommends. As long as you find this copywriter is recommended by someone, you're fine.
And really, there's no reason you should be confused about finding the right copywriter. Click here to get the perspective you need to effectively find a good copywriter in no time = http://makeyouradpay.com/a-copywriter.htm. If you're ready to learn more about what a good freelance copywriter looks like, visit my friend, the sales-letter writer at the link above and look around.
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