From Search to Social: Marketing to the Connected Consumer

From Search to Social: Marketing to the Connected Consumer

A primer on future search and marketing strategiesFrom Search to Social presents new, complex, and social search strategies designed to integrate with traditional marketing methods to specifically target today's connected media consumer. The concept of pure algorithmic search is starting to go away as Facebook, Twitter, and YouTube become the new primary information providers. Instead of turning to traditional search engines for information on products and services, consumers are turning to soci

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